Nirma vs Hul free essay sample

Rural inhabitants arent a different species, but consumers as quirky and demanding of marketers as any of their urban cousins. And just as eager to consume maybe even more so, given their access to messages of consumption via TV, but lacking the easy access that makes urban consumer’s blase. For marketers the potential is huge a country waiting eagerly for their products, providing they can make the effort to export inwards, and learn to play the games by rural rules. And if they dont, the chances are that they will be left behind. Even with the minimal effort put in by companies so far, rural India now accounts for majority, or near majority, consumption in many categories. Rural India is clearly not such an area of darkness anymore, and as a further incentive to keep the lights on, remember that farmers get electricity free! One of the most popular and widely accepted Marketing Myth is that the rural consumers will only buy really cheap mass market brands. We will write a custom essay sample on Nirma vs Hul or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But the stark reality is that though brands like Nirma lead, but penetration of premium products has also been observed even to the lowest SEC. The percentages may be very small, but given the large universe, the actual figures may be significant Thus when we are aware of the fact that brands like Nirma rule the rural market, it would be interesting to study and analyse their basic marketing inputs the 4P†s 1 NIRMA About the Company Nirma is the Rs. 17 billion Detergents, Soaps and Personal Care Products Brand, a market leader in the Indian detergent market and second largest in bathing soaps the brand NIRMA being one of the worlds biggest in its segment result of its mission to provide Better Products, Better Value, Better Living. The man who altered the clothes-washing habits of the Karsanbhai Patel the chairman of the Ahmedabad-based Nirma Ltd. This chemist who manufactured detergents at home in Ahmedabad in 1969 has certainly come a long way. He worked from his backyard which developed into a soap factory, cycled to retail outlets and hawked his brand at one-fourth of the price of similar products then available. A t Rs 6, Nirma, named after his daughter, was the cheapest detergent vying for attention on shop shelves. By the late 1980s, Nirma had become one of the worlds largest-selling detergent powders. That he rewrote history and gave Hindustan Lever, the Indian subsidiary of the Anglo-Dutch foods and toiletries conglomerate Unilever, a huge headache is wellchronicled. Today he is proud owner of an Rs 2,500-crore Ahmedabad-based soaps and detergents major It has been Patels dream to make Nirma a synonym for quality. Nirma is not merely a brand or a product, it is a dynamic phenomenon, a revolution, a philosophy, he once said. Nirma sells over 800,000 tones of detergent products every year and commands a 35% share of the Indian detergent market, making it one of the world’s biggest detergent brands. Towards this end, he tried his hand at many brand extensions. From toothpaste to salt and matchsticks, they all nestled under the Nirma umbrella. Incorporated as a private limited company, Nirma was converted into a deemed public company and then to a public limited one in Nov. 93. Nirma is an over Rs. 17 billion brand with a leadership presence in Detergents, Soaps and Personal Care Products, offering employment to over 15,000 people.

South African Music †Aspects of African Life

South African Music – Aspects of African Life Free Online Research Papers In the world of African music, numerous uniquely distinguished sounds let music symbolize many aspects of African life. Generally speaking, Westerners have perceived African music as a primitive sound with wild and unorganized beats, but this is a sad misconception. As one can observe from black South-African culture, music has developed into a symbol of the people’s suffering due to white oppression in South Africa; one of the only ways its people could express defiance of their worsening living conditions in their country was through complicated beats and chants in a mellow tone chorus. While their music demonstrates the hope and defiance of the poor social situation in South Africa, the whites still maintain control of the mainstream African music in radio stations. African music business mainly records foreign hits with a more pop sound in the African language; thus, it imposes western views on Africans. The film expresses this through the performance of Malombo. The group incorporates rhythms of the street into their music to create an up-tempo and lively sound. They perform with two drums being played at different tempos; one drum plays a four-beat tempo while the other alterna tes from fast to slow tempos. Additionally, the guitar plays melodically as a backup to the drums and the long, low-pitched vocals of the chorus. Zulu music has an array of music styles that all incorporate their living situation in South Africa. All of the music presented of the Zulu culture in this video has very important ties within their current living situation. Black South African groups produce music that is meaningful to their everyday lives, dealing with their living conditions with different types of music, and have a constant theme of struggle. The Zulu culture in South Africa produces a type of complicated music that demonstrates correlation to everyday life. The film provides the personal experience of a musician by the name of Zipo from the Zulu tribe and the hardships he faces as a musician in South Africa. Zipo produces music that entails his rejection of the system empowered by whites, as he works as a gardener for whites but is not allowed to remain in the whites’ area without his boss’ written consent. His song â€Å"Don’t Run from the Gun† is a slow and melodic with soft guitar strums; he sings in a low tone and holds out notes, expressing his anguish while also invoking a feeling of hope. Furthermore, the guitar solos with a soft sound emphasize the emotion of Zipo’s pain because of the song’s melodic range and monophony. In addition, South African music unifies blacks and whites. For example, Zito and Jonathan’s joint music performance had to be sone privately beca use it is not socially accepted. Jonathan produces a steady tempo with the Kora, while Zipo plays the guitar in the backdrop and sings in long high-pitched notes at high volumes for long durations of time. The melody produced is repetitive, but the singing provides the variation in this unique sound. Thus, Zipo still practices his Zulu music in a white controlled music business. Black South Africans deal with their living conditions with the production of different types of music. Take, for example, the protest of some of the Zulu South-African tribe, their war songs have developed over time some anti-war resentment. In the war marching song, â€Å"March Against Enemy†, a musical environment full of symbolic dancing and chanting is heard; many men assemble to perform the warlike dance as if directed at the whites. The base drum is played on a two-beat repetition and a high-pitched whistle sound simultaneously being played. Soon, the chants in the song are spoken in the serious manner of militaristic fashion. The South-African tribes have incorporated in their chants their disgust with the racism that occurs to them, a burden they must live with in their everyday lives. The segregation of the blacks makes it hard for them to travel to their jobs considering the fact that 1/2 of the blacks live in black only townships. This aggression on the streets all ows street performers to channel their anger and frustration in the music; the street performances are very special since every Sunday black South Africans gather to sing, meanwhile conveying frustration directed at whites. Moreover, some of the South Africans choose deal with the social pressures of the whites through humor and laughter in their music. Many blacks are paid very low wages in townships and are forced to migrate to look for jobs. Accordingly, some unnamed male groups in a competition sing about getting up to do the same lousy job everyday and other troubles they have in a jokingly manner. Humor in the music is used as a tool to help them cope with their daily struggles. Zulu tribes produce different music that varies in rhythm depending on what feeling they want to produce as a result of their defiance to their current situation. Although the Zulu culture developed many types of music, the theme of the black’s struggle in South African society in music remained the same. Most of the songs usually consisted of complicated melodic motions with polyrhythm. Though some of the sounds were distorted by censorship, the feeling of hope of better living conditions remains the same. Likewise, we observe this when the groups come together to compete against each other. The Black Mambazo create an intriguing sound with their humming chords in harmony with variation, vocals with a lead singer, and the message of god taking away their sins. Also, the group’s consistent chanting and stomping of feet breaks up the normal flow of the song. Throughout the competition we repeatedly observe varying compositional Zulu music being produced by Zulu tribes, but being judged by an ignorant white male in order to be neutral. The winning group get paid with the symbol of wealth, which is a goat and closes the competition with a call and response lullaby. As the competition ends, it is easy to understand that the music brings them together because they all are going through the same struggle. African music from the Zulu tribe is unique because the music portrays their feelings they have towards the horrible conditions they have to endure in their society. Black South Africans have made music part of their everyday lives and it is important we understand the meaning of the music. As observed, the polyrhythm, vocals, harmonization and many other things like dancing show a feeling of joyous humor or frustration in their sounds. If we could understand the message their music gives, we as humans can make a change in the racism of this world. The major misconception of westerners is that African music is primitive, but we have seen otherwise in the music produced by the Zulu tribe. Research Papers on South African Music - Aspects of African LifeHip-Hop is ArtBringing Democracy to AfricaWhere Wild and West Meet19 Century Society: A Deeply Divided EraComparison: Letter from Birmingham and CritoThe Hockey GameThe Masque of the Red Death Room meaningsRelationship between Media Coverage and Social andThe Spring and AutumnHonest Iagos Truth through Deception

Homeland Security Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Homeland Security - Research Paper Example The American state found out later that day about nineteen Islamic terrorists, members of Al-Qaeda who had entered into the state and were involved in the strategic planning and execution of their plan which brought about death and sorrow to thousands of people and their relatives (Ball 2005). The aftermath of the attack included immediate search-and-rescue operation and prolonged analysis and investigation of the incident by the federal government. Although the reasons and causative factors of the incident could not be highlighted at the moment, but the need of drastic changes and improvements in the security of the nation was required to prevent any other such terrifying circumstances. Hence, the United States Department of Homeland Security (DHS) was the outcome of an immediate aftermath efforts taken by the federal government. Immediate measures were taken by the federal government after the Al-Qaeda attacks. President Bush stated in his letter to the Speaker of the U.S. House of Representative, â€Å"Yesterday evil and despicable acts of terror were perpetrated against our fellow citizens. Our way of life, indeed our very freedom came under attack. Our first priority is to respond swiftly and surely†¦Ã¢â‚¬ ¦Congress must act† (Ball 2005). ... Two decisive actions were taken by the president in less than two months to defend the nation in this â€Å"war of terror†. The foremost step taken was to present in front of the Congress an anti-terrorist act, USA Patriot Act 2001, which was signed by President Bush six weeks later. The act was passed to strengthen the powers and activities of the national agencies of the country such as FBI or the CIA (Ball 2005). On September 20, 2001, just nine days after the attack, the establishment of the Office of Homeland Security was announced by the President Bush. The Office would be established within the White House by executive order and Pennsylvania Governor, Tom Ridge would be the Director of the office. Moreover, Homeland Security Council was also created for the security of United States against terrorist attacks or threats and help in the co-ordination and development of the strategic plans. The legislation for the establishment of the Department of Homeland Security was fi rst introduced by the Texas Representative Richard K. Armey in the U.S. House of Representatives on June 24, 2003. After the political differences and issues against the bills were settled, the Homeland Security Act of 2002 was passed and signed into law by the President Bush on 25 November, 2002 (Bullock et al 2012; U.S. Department of Homeland Security n.d.). These decisions taken by the federal government represented the immediate requirements of a strategic organization which was well-equipped and coordinated to defend the country in the seemingly endless war of terror. The mission statement of the DHS includes the safety, security and resilience of the state against terrorism and other

The Ethical Issues with Illegal Immigration in the U.S Research Paper

The Ethical Issues with Illegal Immigration in the U.S - Research Paper Example Amnesty would offer millions of immigrants a chance to seek their provisions. Forgiving their crime of coming here illegally can be beneficial as it can certainly restore the law. Providing illegal immigrants with amnesty would not necessarily be a self-burden to society. John Kerry brilliantly states his opinion as he states, "Absolutely. I supported and was prepared to vote for amnesty from 1986. And it is essential to have immigration reform. Anyone who has been in this country for five or six years, who's paid their taxes, who has stayed out of trouble, ought to be able to translate into an American citizenship immediately, not waiting."   Instead, it would give these individuals a chance to prove themselves in a competitive work environment. The true version of living the American dream can certainly become a reality for these individuals. Moreover, one cannot refute the fact that this country was based upon the foundation of immigrants coming from different spheres of the wor ld. America has been known as the â€Å"melting pot† of assimilation of cultures and has given new opportunities to immigrants throughout history. Another key reason why it is logical to legalize illegal immigrants is due to the fact that these immigrants are hard-working individuals striving to seek provisions for themselves and their families. Millions of these illegal immigrants are undoubtedly employed currently throughout the nation. Rounding and deporting these immigrants is clearly illogical as it is not feasible. John McCain in his 2005 speech clearly states, â€Å"It would be impossible to identify and round up all 10 to 11 million of the current undocumented, and if we did, it would ground our nation's economy to a halt.

Romanticism and Transcendentalism Essay Example for Free

Romanticism and Transcendentalism Essay 1. After reviewing the Romanticism resource page, list three characteristics of Romanticism. Also, identify three authors of the Romantic period. * Three characteristics of Romanticism are appreciation of nature, idealism and nationalism. Three authors of the Romantic Era: Edgar Allan Poe, William Cullen Bryant and Lord Byron. 2. Using the Transcendentalism resource page, list three characteristics of Transcendentalism * Three characteristic of Transcendentalism are nature, intuition and the thought of God being a part of nature. 3. How did Transcendentalists feel about nature? What did Transcendentalists feel about the inherent nature of human beings (were humans inherently good or evil)? * Transcendentalists had much respect for nature and believed in the best and goodness of humans. 4. Describe two specific things Thoreau learned about life by translating the lines below in your own words: I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I wanted to live deeply and suck out all the marrow of life. (Walden) * Walden wanted to learn more about life in order to understand it completely by living it. I think Walden got to comprehend that some things aren’t necessary in order to live happy and in the right way. He realized that he didn’t really know what life was, until he was to experience things himself. 5. Which two great passive resistance leaders were influenced by the premise of Transcendentalism through the works of Thoreau and Emerson? *

Chemistry and Carbohydrates Essay -- essays research papers fc

The Chemistry of Carbohydrates The chemistry of carbohydrates most closely resembles that of alcohol, aldehyde, and ketone functional groups. As a result, the modern definition of a carbohydrate is that the compounds are polyhydroxy aldehydes or ketones. The chemistry of carbohydrates is complicated by the fact that there is a functional group (alcohol) on almost every carbon. In addition, the carbohydrate may exist in either a straight chain or a ring structure. Ring structures incorporate two additional functional groups: the hemiacetal and acetal.  Ã‚  Ã‚  Ã‚  Ã‚   A major part of the carbon cycle occurs as carbon dioxide is converted to carbohydrates through photosynthesis. Carbohydrates are utilized by animals and humans in metabolism to produce energy and other compounds. Carbohydrates are initially synthesized in plants form a complex series of reactions involving photosynthesis. They store energy in the form of starch or glycogen in animals and humans. They provide energy through metabolism pathways and cycles. Carbohydrates also supply carbon for synthesis of other compounds. (Berdanier, Pgs 45-47). Metabolism occurs in animals and humans after the ingestion of organic plant or animal foods. In the cells a series of complex reactions occurs with oxygen to convert. For example glucose sugar into the products of carbon dioxide and water and energy. This reaction is also carried out by bacteria in the decomposition/decay of waste maters on land and in water.   Ã‚  Ã‚  Ã‚  Ã‚  Combustion occurs when any organic material is reacted or burned in the presence of oxygen to give off the products of carbon dioxide and water and energy. The organic material can be any fossil fuel such as natural gas (methane), oil, or coal. Other organic materials that combust are wood, paper, plastics, and cloth. The whole purpose of both processes is to convert chemical energy into other forms of energy such as heat. All carbohydrates are made up of units of sugar (also called saccharide units). Carbohydrates that contain only one sugar unit (monosaccharides) or two sugar units (disaccharides) are referred to as simple sugars. Simple sugars are sweet in taste and are broken down quickly in the body to release energy. Two of the most common monosaccharides are glucose and fructose. Glucose is the primary form of sugar stored in the human body for ener... ...o these animals can digest cellulose. There is now a large amount of evidence that carbohydrates can improve the performance of athletes. During high intensity exercise, carbohydrates are the main fuel for the muscles. By consuming high levels of carbohydrate before, during and after training or an event, glycogen stores are kept well stocked. These stocks help the athlete to perform for longer and help their bodies sustain the effort. The vital role of physical activity in maintaining health and fitness in the general population is now recognized. For those who want to keep fit and active, a well-balanced high-carbohydrate diet is recommended. Works Cited 1.  Ã‚  Ã‚  Ã‚  Ã‚  Berdanier, Carolyn D. Carbohydrate Metabolism. Washington, 1976. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Honeyman, John. Introduction to the Chemistry of Carbohydrates. Oxford, Clarendon, 1968. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Robyt, John F. Essentials of Carbohydrate Chemistry. New York, 1998. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Bradley, Ron. â€Å"The Basics of Carbohydrates.† Eufic Inc. Aug 9, 1998. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Carbohydrates.† Vision Learning. The National Science Foundation, 2003.

An Experience That Changed My Life

Seven years ago I gave birth to a healthy boy who changed everything about me and my life. Before his birth I was an optimistic person who only thought of the fun things that would make my day. I was an immature girl without a care in the world. After his birth I grew up, stopped partying, and took on the responsibility that was gifted to me. It has not been a breezy walk along the shores of the beach, but more like a steep climb up a precipitous and rocky mountain. Yet having my son is not something that I would give up no matter how hard it is. Before the birth of my son I was an optimistic person who only thought of the fun things that would make my day. I was an immature girl without a care in the world. I remember spending my days with friends and traveling between our beautiful islands of the Northern Marianas, not worrying about anything or about spending too much of my parents’ money. I enjoyed spending my summer days at the beach walking along the shores, collecting sea shells, and going for a swim. I enjoyed going to parties just to enjoy time and eat all the delicious food I could put on my plate. I enjoyed going to festivals to play games, watch dance competitions, and spend my money on food that were delicious at each vendor. I remember drinking and dancing the nights away with my friends. I remember always going out to the Aquarius Club on Friday nights with friends just to drink and dance. I’d get so intoxicated with alcoholic beverages that I’d end up drunk. I’d dance with my friends and just enjoy the great time I’m having in the club until I was ready to go back home. I always had the time to sleep as long as I wanted to after a crazy night out. I remember just going to school and completing my assignments on time without any hassle. I had so much time to myself. I remember playing video games, surfing the internet, or just watching television all day if I had no homework. I remember just going to school, partying, and having a great time. But seven years ago, November 01, 2003 it all changed, I gave birth to a healthy baby boy my son Divine Joe. The day I went in to the hospital to give birth to him was a very exciting day, I checked in at Commonwealth Health Center at 10:00 in the morning; the Doctor was oing to induce me at 12:00pm. I remember just lying there on the bed being so excited wanting him to be out already. The midwife and nurses came in and hooked me up to the IV and baby monitors. At 6:30 pm I was fully dilated and my water bag hadn’t broken so the midwife broke it for me. And that is when I started wishing it would really all just end. The pain was so excruciating I thought I was going to die, but it did not last long. At 8:05 pm my baby boy was born and he was just perfect to me. The unbearable and exhausting pain I had gone through was worth it. I had never tripped over toys or forgot words to a lullaby. I had never been puked on, pooped on, chewed on, or peed on. I had complete control of my mind and my thoughts. I could sleep all day or all night, basically anytime I wanted too. I had never held down a screaming child so that doctors could do tests or give shots. I had never looked into teary eyes and cried. I had never got gloriously happy over a simple grin. I had never sat up late hours at night watching a baby go to sleep or having to wake up every ten minutes in the middle of the night just to make sure everything was okay with him. I had never held a sleeping baby just because I didn’t want to put him down. I had never felt my heart break into a million pieces when I couldn’t stop the pain he was going through. I had never known that something so small, like a baby, could affect my life so much. I had never known that I could love being a parent. I hadn’t known the feeling of having my heart outside my body. I hadn’t known that something so small, like a baby, could make me feel so important and happy. I had never known the warmth, the joy, the love, the heartache, the wonderment, or the satisfaction of being a parent. I hadn’t known that I was capable of feeling so much more. When the midwife put my son in my arms he was so soft and warm. His eyes were open and so bright. I remember crying and thinking to myself wow this is my son, a precious part of me and he is just adorable. His birth changed everything about me and my life, it was an unexpected gift. Having my son was the greatest thing to happen to me; it changed my life for the good qualities. After his birth I grew up, stopped partying, and took on the responsibility that was gifted to me because he gave me purpose in this world.